Saedra Sehgal is Chief Marketing Officer at Barometer Capital Management, where she leads marketing strategy, digital presence, and brand development.
Since joining the firm in 2021, she has directed a full redesign of the Barometer website, launched a data-driven SEO program, and built the content pipeline behind Barometer Readings, the firm’s weekly market webcast. She also oversees client communications and firm events, and works closely with compliance to ensure all public content meets CIRO and OSC standards.
Before stepping into the CMO role, Saedra built Barometer’s content operations from the ground up, including CRM workflows, brand guidelines, and the systems that keep the firm’s communications consistent across email, web, and print. Her focus is simple: clear communication that reflects how Barometer actually invests.
Saedra holds a Honours Bachelor of Arts from the University of Toronto and advanced training in digital marketing. She has travelled to more than 40 countries, a perspective she brings to a firm that invests globally.
