Saedra Sehgal is Chief Marketing Officer of Barometer Capital Management and a member of the firm’s executive team. She is responsible for how the firm communicates: the brand, the website, client communications, events, and every channel the firm publishes on.
Saedra began working with Barometer in 2021 as a marketing consultant, brought in to rebuild the firm’s digital presence. She audited and restructured the website, rebuilt the brand identity across every touchpoint, and launched a data-driven SEO program. What began as a project became a role: she built Barometer’s content operations from the ground up, including CRM workflows, brand guidelines, and the systems that keep the firm’s communications consistent across email, web and print, and was appointed Chief Marketing Officer in 2025.
She directed the full redesign of the Barometer website and brand, and runs the content pipeline behind Barometer Readings, the firm’s weekly market webcast, which she produces end to end, from recording through editing to publication. She writes and edits the firm’s content, produces its video, and runs its social presence across LinkedIn, X and YouTube. She works closely with compliance to ensure all public content meets OSC and CSA requirements. Her focus is simple: clear communication that reflects how Barometer actually invests.
Saedra holds an Honours Bachelor of Arts from the University of Toronto and advanced training in digital marketing. She has travelled to more than 40 countries, a perspective she brings to a firm that invests globally.
